In 2025, Apple was the leading tablet brand in the United States, accounting for around **** percent of page views coming from tablets. Samsung ranked second among other vendors, occupying around **** percent of the total.Ìý
Apple’s iPad: A consumer favorite
 With several billion U.S. dollars in global revenue each latest quarter, Apple's iPad has been a pioneer and the biggest winner in the tablet market. Introduced to the consumer market in 2010 and shaping the market since, the iPad has been the most popular tablet product worldwide.Ìý
Modern-day tablets
 A tablet is a consumer device combining the computing power of a standard desktop computer with the mobility of a smartphone. With an average price of more than *** U.S. dollars, these devices are still relatively affordable for many consumers. The release of Apple’s iPad popularized the use of the device, and today more tablets are being shipped than desktop computers.
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StatCounter. (June 3, 2026). Share of page views from tablets in the United States from 2020 to 2025, by vendor [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1120402/market-share-tablet-device-vendors-us/
StatCounter. "Share of page views from tablets in the United States from 2020 to 2025, by vendor." Chart. June 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1120402/market-share-tablet-device-vendors-us/
StatCounter. (2026). Share of page views from tablets in the United States from 2020 to 2025, by vendor. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1120402/market-share-tablet-device-vendors-us/
StatCounter. "Share of Page Views from Tablets in The United States from 2020 to 2025, by Vendor." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jun 2026, /statistics/1120402/market-share-tablet-device-vendors-us/
StatCounter, Share of page views from tablets in the United States from 2020 to 2025, by vendor ÌÇÐÄÆƽâ°æ, /statistics/1120402/market-share-tablet-device-vendors-us/ (last visited July 20, 2026)
Share of page views from tablets in the United States from 2020 to 2025, by vendor [Graph], StatCounter, June 3, 2026. [Online]. Available: /statistics/1120402/market-share-tablet-device-vendors-us/
