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Apple’s iOS is the leading operating system for tablets in the United States, with a market share of percent as of December 2025. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a nearly percent share of the market, down from around percent in the same month in 2024. 

iOS and Android: A duet

In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a **** percent market share in 2023, leaving Google’s Android with round around **** percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around **** percent share of the tablet OS market.

The Apple iPad

Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through ** generations of iPad hardware, shipping almost ** million units worldwide in the third quarter of 2022 alone.