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As of September 2025, Apple’s iPhone 17 Pro Max was the most popular smartphone model sold in the United States, accounting for ** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying **** spots in the top five. 

Apple and Samsung: two leading competitors

Apple and Samsung are the leading smartphone vendors in the United States, with a combined market share of over ** percent. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree. The two brands have a combined market share of less than ** percent.

Smartphone penetration is the highest in the United States

Smartphone sales value in the United States increased with fluctuations in the past decade, and the country remains of the major smartphone markets globally. In 2028, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast to grow in the coming years.