According to , shopping apps were the app vertical with the most paid installs in 2018 and 2019. In the most recent year, 61 percent of shopping app installs were acquired via paid campaigns, with the majority of spend being directed towards retargeting users.
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adjust. (April 21, 2020). Share of global app installs from paid campaigns in 2018 and 2019, by vertical [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust. "Share of global app installs from paid campaigns in 2018 and 2019, by vertical." Chart. April 21, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust. (2020). Share of global app installs from paid campaigns in 2018 and 2019, by vertical. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust. "Share of Global App Installs from Paid Campaigns in 2018 and 2019, by Vertical." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Apr 2020, /statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust, Share of global app installs from paid campaigns in 2018 and 2019, by vertical ÌÇÐÄÆƽâ°æ, /statistics/1113042/share-paid-app-installs-worldwide-app-vertical/ (last visited July 26, 2026)
Share of global app installs from paid campaigns in 2018 and 2019, by vertical [Graph], adjust, April 21, 2020. [Online]. Available: /statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
