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Source
Source
Release date
September 2019
More information
Region
Worldwide
Survey time period
2019
Number of respondents
2,448 respondents
Supplementary notes
The study involved ten world markets and it included 1,844 consumer surveys, 27 deep dive video diaries, and 14 in-depth video interviews with experts. Other info regarding the methodology are available .
Neuro-Insight memory encoding benchmark, based on 4K+ radio spot ads (broadcast and streaming) tested globally for memory encoding performance. Average length of content: 5-7min. Average length of ad spot: 30s-60s.
The study was conducted with Steady-State Topography (SST) technology.
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