| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
April 2020
More information
Region
China
Survey time period
March 2020
Number of respondents
1,530 respondents
Special properties
among users who purchased movie tickets on Maoyan's platform
Method of interview
Questionnaire
Supplementary notes
The survey was conducted among respondents who were:
52% male and 48% female.
36% under 25 years old and 64% aged 25 years and above.
19% from the first-tier cities, 47% lived in second-tier cities and 34% from third- and fourth-tier cities.
The gender, age ratio, and city distribution of the respondents simulated the overall distribution of cinema audiences.
Note: 1 yuan equals approximately 0.143 U.S. dollars and 0.127 euros (as of March 2020).
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