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Preferred movie consumption means when coronavirus (COVID-19) pandemic will be over in China as of July 2020

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Source

Release date

July 2020

Region

China

Survey time period

July 10, 2020

Number of respondents

1,010 respondents

Supplementary notes

Original survey question:
In what way would you prefer to watch movies after the coronavirus (COVID-19) pandemic and cinemas reopen? (multiple answers allowed)

The survey was conducted among 597 female and 414 male respondents. The respondents came from different tier cities and covered all age groups.

Citation formats

Preferred ways of watching movies after coronavirus pandemic in China 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 11, 2020
The coronavirus (COVID-19) pandemic has caused a significant impact on the global film industry. According to a survey about the Chinese movie consumer behavior released in July 2020, around ** percent of respondents said they would prefer visiting cinemas when the pandemic is over. The same survey found out that the visual and sound effects were the major reason for consumers choosing to watch movies in cinemas instead of other means.
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