The results of a survey from September 2023 fielded int he United States show that 12 percent of moviegoers always read reviews before watching a movie in the United States. About twenty percent among them rarely did so, and eleven percent never had this habit.
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YouGov. (November 2, 2023). Share of moviegoers who read reviews before watching a movie in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1422625/reading-reviews-movie-theater-frequency-us/
YouGov. "Share of moviegoers who read reviews before watching a movie in the United States in 2023." Chart. November 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1422625/reading-reviews-movie-theater-frequency-us/
YouGov. (2023). Share of moviegoers who read reviews before watching a movie in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1422625/reading-reviews-movie-theater-frequency-us/
YouGov. "Share of Moviegoers Who Read Reviews before Watching a Movie in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Nov 2023, /statistics/1422625/reading-reviews-movie-theater-frequency-us/
YouGov, Share of moviegoers who read reviews before watching a movie in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1422625/reading-reviews-movie-theater-frequency-us/ (last visited July 29, 2026)
Share of moviegoers who read reviews before watching a movie in the United States in 2023 [Graph], YouGov, November 2, 2023. [Online]. Available: /statistics/1422625/reading-reviews-movie-theater-frequency-us/
