After the coronavirus outbreak in Sweden, spending on cinema advertising significantly fell in the Scandinavian country. While the cinema ad spending grew by more than ** percent in January 2020 compared to the same period a year earlier, in May and June 2020, expenditures on this medium decreased by 100 percent. Afterwards, the market seemed to slowly recover again and the decline rate amounted to **** percent as of September that year. In the last three months of 2020, the rates dropped again and amounted to minus 100 percent in December.
The first case of the coronavirus in Sweden was confirmed on February 4, 2020. As a result of the situation, theater performances, museums, concerts, as well as cinemas were forced to close or be canceled as of March 27, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
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Sveriges MediebyrÃ¥er. (January 12, 2021). Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/
Sveriges MediebyrÃ¥er. "Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020." Chart. January 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/
Sveriges MediebyrÃ¥er. (2021). Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/
Sveriges MediebyrÃ¥er. "Year-over-year Cinema Advertising Spending Change before and after The Coronavirus Outbreak in Sweden from January to December 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2021, /statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/
Sveriges MediebyrÃ¥er, Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020 ÌÇÐÄÆƽâ°æ, /statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/ (last visited July 31, 2026)
Year-over-year cinema advertising spending change before and after the coronavirus outbreak in Sweden from January to December 2020 [Graph], Sveriges Mediebyråer, January 12, 2021. [Online]. Available: /statistics/1110893/cinema-advertising-spending-before-and-after-the-coronavirus-outbreak-in-sweden/
