based on Twitter, Facebook, Instagram, YouTube, Google Trends, and Wikipedia
Supplementary notes
According to the source, the Digital Popularity Index (IPD, as abbreviated in Portuguese) assesses, from zero to 100, the following criteria: mobilization and interest; digital presence (number of active social networks); fame (total audience on social networks); engagement (volume of reactions and comments weighted by the number of posts on social networks); and valence (proportion of positive reactions and negative). A higher IPD score means higher online popularity.
Citation formats
Brazil: politicians' Digital Popularity Index scores after the COVID-19 outbreak
In Brazil, during the outbreak of the coronavirus, which causes COVID-19, president Jair Messias Bolsonaro's digital popularity index decreased. On *, 2020, the first case of COVID-19 in Brazil was reported and Bolsonaro scored **** points on a scale from zero to 100. One month and reported cases later, the president's score amounted to ****, a decline of over ** percent. Meanwhile, the online popularity of at least three Brazilian governors increased. Flávio Dino, from the state of Maranhão, saw his digital popularity index score increase nearly ** percent from on * to on ***, 2020.
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Folha. (March 28, 2020). Digital Popularity Index score of selected politicians in Brazil on February 25, 2020 and March 25, 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1107937/digital-popularity-index-brazil/
Folha. "Digital Popularity Index score of selected politicians in Brazil on February 25, 2020 and March 25, 2020." Chart. March 28, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1107937/digital-popularity-index-brazil/
Folha. (2020). Digital Popularity Index score of selected politicians in Brazil on February 25, 2020 and March 25, 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1107937/digital-popularity-index-brazil/
Folha. "Digital Popularity Index Score of Selected Politicians in Brazil on February 25, 2020 and March 25, 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2020, /statistics/1107937/digital-popularity-index-brazil/
Folha, Digital Popularity Index score of selected politicians in Brazil on February 25, 2020 and March 25, 2020 ÌÇÐÄÆƽâ°æ, /statistics/1107937/digital-popularity-index-brazil/ (last visited July 26, 2026)
Digital Popularity Index score of selected politicians in Brazil on February 25, 2020 and March 25, 2020 [Graph], Folha, March 28, 2020. [Online]. Available: /statistics/1107937/digital-popularity-index-brazil/
