Data gathered from 400 websites in 9 different verticals from the following countries: United States, United Kingdom, France, Germany, Spain, Netherlands, Sweden, Denmark, Japan, China and Canada. Values may not add up to 100 percent due to rounding.
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Share of global online traffic 2019, by device and vertical
In 2019 the majority of online traffic was generated from mobile devices. The industries with the most desktop online traffic were energy and financial services, with 58 percent of online traffic in these industries coming from desktop computers. In contrast, 67 percent of online traffic in the luxury industry came from mobile devices.
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ContentSquare. (March 10, 2020). Distribution of online traffic worldwide in 2019, by device and vertical [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1106288/share-online-traffic-device-industry/
ContentSquare. "Distribution of online traffic worldwide in 2019, by device and vertical." Chart. March 10, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1106288/share-online-traffic-device-industry/
ContentSquare. (2020). Distribution of online traffic worldwide in 2019, by device and vertical. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1106288/share-online-traffic-device-industry/
ContentSquare. "Distribution of Online Traffic Worldwide in 2019, by Device and Vertical." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Mar 2020, /statistics/1106288/share-online-traffic-device-industry/
ContentSquare, Distribution of online traffic worldwide in 2019, by device and vertical ÌÇÐÄÆƽâ°æ, /statistics/1106288/share-online-traffic-device-industry/ (last visited July 16, 2026)
Distribution of online traffic worldwide in 2019, by device and vertical [Graph], ContentSquare, March 10, 2020. [Online]. Available: /statistics/1106288/share-online-traffic-device-industry/
