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Ranking of the preferred channel for receiving information sent by a brand according to the young French generation aged 15 to 25 in 2019

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Sources

Release date

June 2019

Region

France

Survey time period

2019

Number of respondents

1,000 respondents

Age group

15-25 years

Method of interview

Questionnaire

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

Citation formats

Young people's preferred channels for receiving advertisements in France 2019

Published by
Yihan Ma,
Sep 9, 2020
There was different channels through which young French people liked to receive advertising messages from a brand and about products in 2019. About ** percent of the respondents did not enumerate any favorite channels as they mostly did not want any advertisements to be sent to them. The e-mail was the most common method, named by almost ** percent of the sample. Approximately one quarter of individuals said that they would rather receive them through text. The survey also asked people aged 15 to 25 what their favorite channels were for gathering information about a product of interest: most of the respondents referred directly to a brand's webpage.
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