Figures were calculated by ÌÇÐÄÆƽâ°æ using the data published by the source.
The source adds the following information: "This data includes personal customers, small businesses and small charities that have switched using the new Current Account Switch Service and received the benefits of the Guarantee and payment redirection services."
Figures are rounded.
Citation formats
NatWest ratio of customer acquisition in the UK 2018-2025
As an indicator of customer satisfaction, no matter the size of a bank, one concern should be that the number of customers switching away from a bank's service outnumbers that of new customers switching to the bank. In early 2025, NatWest lost more customers than it gained. Apart from the first quarter of 2025 and the third quarter of 2024, NatWest's ratio of customer acquisition was relatively high. At the end of 2024, the number of customers at NatWest was ** million.
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ÌÇÐÄÆƽâ°æ. (July 18, 2025). Ratio of customers gained by NatWest in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1099274/ratio-of-bank-customers-won-and-loss-by-natwest-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Ratio of customers gained by NatWest in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025." Chart. July 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1099274/ratio-of-bank-customers-won-and-loss-by-natwest-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2025). Ratio of customers gained by NatWest in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1099274/ratio-of-bank-customers-won-and-loss-by-natwest-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Ratio of Customers Gained by Natwest in The United Kingdom (Uk) from 2nd Quarter 2018 to 1st Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jul 2025, /statistics/1099274/ratio-of-bank-customers-won-and-loss-by-natwest-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ, Ratio of customers gained by NatWest in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1099274/ratio-of-bank-customers-won-and-loss-by-natwest-in-the-united-kingdom/ (last visited August 06, 2026)
Ratio of customers gained by NatWest in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025 [Graph], ÌÇÐÄÆƽâ°æ, July 18, 2025. [Online]. Available: /statistics/1099274/ratio-of-bank-customers-won-and-loss-by-natwest-in-the-united-kingdom/
