This statistic was calculated by ÌÇÐÄÆƽâ°æ using quarterly figures published by the source.
The source adds the following information: "This data includes personal customers, small businesses and small charities that have switched using the new Current Account Switch Service and received the benefits of the Guarantee and payment redirection services."
Figures are rounded.
Citation formats
Lloyds Bank ratio of customer acquisition in the UK 2018-2025
Lloyds Bank demonstrated strong customer retention in 2024, maintaining a positive acquisition ratio throughout the year, with more customers joining than departing each quarter. The bank achieved its peak performance in the last quarter of 2024 with an acquisition ratio of ****. This success marked a significant turnaround from 2022 and 2023, when the bank experienced customer losses across most quarters, reflected in consistently negative acquisition ratios.Â
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ÌÇÐÄÆƽâ°æ. (July 18, 2025). Ratio of customers gained by Lloyds Bank in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1099228/ratio-of-bank-customers-won-and-loss-by-lloyds-bank-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Ratio of customers gained by Lloyds Bank in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025." Chart. July 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1099228/ratio-of-bank-customers-won-and-loss-by-lloyds-bank-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2025). Ratio of customers gained by Lloyds Bank in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1099228/ratio-of-bank-customers-won-and-loss-by-lloyds-bank-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Ratio of Customers Gained by Lloyds Bank in The United Kingdom (Uk) from 2nd Quarter 2018 to 1st Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jul 2025, /statistics/1099228/ratio-of-bank-customers-won-and-loss-by-lloyds-bank-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ, Ratio of customers gained by Lloyds Bank in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1099228/ratio-of-bank-customers-won-and-loss-by-lloyds-bank-in-the-united-kingdom/ (last visited August 04, 2026)
Ratio of customers gained by Lloyds Bank in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025 [Graph], ÌÇÐÄÆƽâ°æ, July 18, 2025. [Online]. Available: /statistics/1099228/ratio-of-bank-customers-won-and-loss-by-lloyds-bank-in-the-united-kingdom/
