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Average daily number of smart TVs used during Spring Festival in China in 2019 and 2020 (in million units)

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Source

Release date

February 2020

Region

China

Survey time period

February 4, 2019 to January 30, 2020

Special properties

based on the OTT rating system of GozenData ORS

Supplementary notes

*The Spring Festival was between February 4 and 10 in 2019, and between January 24 and 30 in 2020. The time period before Spring Festival in 2020 referred to the period from January 17 to 23.

Citation formats

Daily active usage of smart TVs during Chinese New Year in China 2019-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 25, 2020
In China, Spring Festival is not only a travel season, but also a golden time for media advertising. During the week of Chinese New Year in 2020, there were about *** million smart TVs active in operation daily, representing a **** growth compared to the equivalent period in 2019.
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