| Characteristic | Data driven companies** | Non-data driven companies** |
|---|---|---|
| - | - | - |
| - | - | - |
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Source
Source
Release date
December 2019
More information
Region
France
Survey time period
June to August 2019
Number of respondents
250*
Supplementary notes
* The source does not provide information about how many of the 250 companies were data driven and non-data driven.
The source mentions that of the data driven companies, 100 percent disposed of a client database. Of the non-data driven companies, only 24 percent disposed of a client database.
** Data driven companies store their client information and use their data as a mean of transaction growth. Non-data driven companies do not yet orient themselves around client data.
*** Relational marketing refers to the set of actions that aim to establish an individual, continuous and personalized relationship with each customer in order to build brand loyalty.
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