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E-mail newsletter usage by footwear and apparel online stores in Russia in 2020, by type

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Sources

Release date

June 2021

Region

Russia

Survey time period

2020

Supplementary notes

Statistics based on the data of 109 online stores among top 1,000 Russian online retailers with a minimum annual turnover of at least 100 billion Russian rubles. The study included stores selling only clothes and shoes, as well as stores for which this is the main but not the only category and two universal marketplaces - Wildberries.ru and Ozon.ru.

Citation formats

Type of e-mail newsletter used by footwear and apparel e-shops Russia 2020

Published by
Yihan Ma,
Jun 22, 2021
One-third of online fashion retail companies in Russia employed external services for e-mail newsletter management as of 2020. Another **** did not work with such method for promotional purposes, while over ** percent used a self-developed system.
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Topics

Footwear in Russia Apparel market worldwide Apparel market in Russia Apparel supply chain worldwideFootwear industry in Europe
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