| Characteristic | Consumer Reach Points in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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August 2023
Peru
2022
Consumer Reach Points (CRPs)*
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
