T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Share of vegan respondents |
|---|---|
| A more ethical choice than meat | 44.9% |
| More environmentally responsible than meat | 36% |
| Improving all the time and nearly as tasty as meat now | 33.6% |
| Healthier than meat | 32.3% |
| Too expensive for what they are | 19.4% |
| Junk foods - people who want a plant-based diet should be eating more fruit & veg instead of 'fake meat' | 17.4% |
| Often highly processed and not as 'natural' as meat | 14.5% |
| Not as good a source of protein as meat | 9.4% |
| Often made with soy and therefore not necessarily better for the environment | 9% |
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Source
Sources
Release date
July 2018
More information
Region
United Kingdom (Great Britain)
Survey time period
March 5, 2018 to March 9, 2018
Number of respondents
2,142*
Age group
18 years and older
Special properties
GB respondents.
Supplementary notes
* Total survey sample size. Not all respondents were vegans.
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