In a survey conducted amongst vegans, vegetarians, and flexitarians in Australia and New Zealand in 2022, over a quarter of respondents indicated that they purchase vegan food and drinks in supermarkets often. Less than **** percent of respondents said they never purchased vegan food and drinks in supermarkets.
Plant-based meat alternative consumption on the rise
has been rising year-on-year since 2014, reaching over ** million Australian dollars in 2022. Consumers across the country are becoming more open to trying meat alternatives, with over ** percent reporting that they had at least once. The majority of those who had tried vegan meat reported having a positive experience, while around a quarter of consumers described meat substitutes as disappointing or awful. in 2022 was the supermarket.
Are plant-based milk alternatives disrupting the dairy industry?
has been declining year-on-year since 2018, with forecasts showing that this trend is expected to continue. Milk substitutes, on the other hand, are growing in popularity, with consumption on the rise. More and more people are swapping cow’s milk for alternatives, such as soy and almond milk. Around *** percent of , with a further ** percent purchasing both non-dairy and dairy milk on a regular basis. Nonetheless, plant-based milk alternatives still hold a much smaller share of in comparison to fresh dairy milk, which holds over ** percent of the market share. However, in tandem with , the plant-based meat and milk alternatives market could expand greatly in the coming years.
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The Vegan Society. (November 17, 2022). Frequency of purchasing vegan food and drinks in supermarkets by vegetarians, vegans, and flexitarians in Australia and New Zealand in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1381799/anz-frequency-of-vegans-vegetarians-flexitarians-buying-vegan-food-drinks-in-supermarkets/
The Vegan Society. "Frequency of purchasing vegan food and drinks in supermarkets by vegetarians, vegans, and flexitarians in Australia and New Zealand in 2022." Chart. November 17, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1381799/anz-frequency-of-vegans-vegetarians-flexitarians-buying-vegan-food-drinks-in-supermarkets/
The Vegan Society. (2022). Frequency of purchasing vegan food and drinks in supermarkets by vegetarians, vegans, and flexitarians in Australia and New Zealand in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1381799/anz-frequency-of-vegans-vegetarians-flexitarians-buying-vegan-food-drinks-in-supermarkets/
The Vegan Society. "Frequency of Purchasing Vegan Food and Drinks in Supermarkets by Vegetarians, Vegans, and Flexitarians in Australia and New Zealand in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Nov 2022, /statistics/1381799/anz-frequency-of-vegans-vegetarians-flexitarians-buying-vegan-food-drinks-in-supermarkets/
The Vegan Society, Frequency of purchasing vegan food and drinks in supermarkets by vegetarians, vegans, and flexitarians in Australia and New Zealand in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1381799/anz-frequency-of-vegans-vegetarians-flexitarians-buying-vegan-food-drinks-in-supermarkets/ (last visited August 03, 2026)
Frequency of purchasing vegan food and drinks in supermarkets by vegetarians, vegans, and flexitarians in Australia and New Zealand in 2022 [Graph], The Vegan Society, November 17, 2022. [Online]. Available: /statistics/1381799/anz-frequency-of-vegans-vegetarians-flexitarians-buying-vegan-food-drinks-in-supermarkets/