In a survey from 2021, respondents from Sweden who buy vegetarian food daily or at least sporadically were asked what is most important to them when buying plant-based products. That year, most Swedes (** percent) named good taste as the main factor, followed by ** percent saying that a reasonable price is important and ** percent mentioning a good texture of such products.
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Orkla. (January 2, 2022). What is most important for you when you are buying plant-based products? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1265996/important-factors-when-buying-plant-based-products-in-sweden/
Orkla. "What is most important for you when you are buying plant-based products?." Chart. January 2, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1265996/important-factors-when-buying-plant-based-products-in-sweden/
Orkla. (2022). What is most important for you when you are buying plant-based products?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1265996/important-factors-when-buying-plant-based-products-in-sweden/
Orkla. "What Is Most Important for You When You Are Buying Plant-based Products?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Jan 2022, /statistics/1265996/important-factors-when-buying-plant-based-products-in-sweden/
Orkla, What is most important for you when you are buying plant-based products? ÌÇÐÄÆÆ½â°æ, /statistics/1265996/important-factors-when-buying-plant-based-products-in-sweden/ (last visited July 31, 2026)
What is most important for you when you are buying plant-based products? [Graph], Orkla, January 2, 2022. [Online]. Available: /statistics/1265996/important-factors-when-buying-plant-based-products-in-sweden/