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Have you researched a brand after hearing about it on a podcast?

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Source

Release date

July 2019

Region

United Kingdom (Great Britain)

Survey time period

March 8-13, 2019

Number of respondents

3,126 respondents

Age group

16 years and older

Supplementary notes

Percentage points exceeding 100 percent may be due to rounding.

Citation formats

Podcast listeners brand interest Great Britain 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 22, 2019
Out of respondents to this 2019 survey in Great Britain, roughly two thirds had researched or would potentially research a brand discussed on a podcast they were listening to. If respondents heard the brand through podcast advertising, ** percent would not research the brand, but over a third had done so at least once before.
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Topics

Audio advertising in the U.S.Online radio in the United StatesDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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