Japan: cumulative console sales 2025| ��ƽ��

Cumulative unit sales of handheld and home video game consoles in Japan as of August 2025

Characteristic	Cumulative unit sales
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Source

Release date

September 2025

More information

Region

Japan

Survey time period

August 25 to 31, 2025

Special properties

figures are estimates

Supplementary notes

The New Nintendo 2DS LL was covered by the source until March 2024. As of March 31, 2024, it had sold approximately 1.19 million units.
The PlayStation 4 Pro was covered by the source until March 2021. As of March 28, 2021, it had sold approximately 1.58 million units.
The Xbox One S, Xbox One X, and the New Nintendo 3DS LL were covered by the source until December 2020. As of December 20, 2020, the Xbox One S had sold 93,733 units, the Xbox One X had sold 21,069 units, and the New Nintendo 3DS LL had sold approximately 5.89 million units.
The PlayStation Vita was covered by the source until the beginning of January 2020. As of January 8, 2020, it had sold approximately 5.86 million units.

Citation formats

The Nintendo Switch 2 had sold more than *** million units in Japan as of August 31, 2025. Nintendo's new console, which was released on June 6, was initially only sold to lottery winners at mass retailers and Nintendo's own online store due to the high demand. The value of *** million consoles does not include sales via the online store.

The Japanese console gaming market

The Japanese video game market is one of the biggest gaming markets in the world. While smartphones are the most popular gaming devices in Japan today, console gaming remains a large industry worth several hundred billion Japanese yen. The most successful titles can sell several million copies in the course of a single year. Sony and Microsoft ushered in the current generation of video game consoles with the release of the PlayStation 5 and the Xbox Series X in November 2020. Both companies also offer downgraded but more affordable versions of their products: While the PlayStation 5 Digital Edition was less popular than the standard model in the Japanese market, the Xbox Series S has sold slightly more units than the Xbox Series X.

Leading video game companies

Sony and Nintendo clearly outpace Microsoft in their home market. Next to two of the three major hardware companies, Japan is also home to some of the world’s leading gaming software developers, such as Bandai Namco, Square Enix, Capcom, Konami, and Sega. Their products, which include game franchises such as "Final Fantasy" or "Street Fighter," are not only well-received in Japan, but also have a broad audience internationally.