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Share of online shoppers who purchased goods in Sweden in 2018 and 2019, by category

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Sources

Release date

September 2019

Region

Sweden

Survey time period

2018 to 2019

Method of interview

Online survey

Citation formats

Share of online goods shoppers in Sweden 2018-2019, by category

Published by
Yihan Ma,
Oct 8, 2019
Body and health seemed to be the most purchased category of physical goods by Swedish online shoppers in 2018 and 2019. In fact, ** percent of the interviewed Swedes had purchased some body- or health item online as of 2019. Second most purchased category was fashion products and ** percent of the respondents bought clothes, shoes or accessories online that year.
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