Original survey question: What motivated you to buy a smartwatch and/or fitness/activity tracker?
Multiple answers were allowed.
Age breakdown:
16-24 years: 979
25-34 years: 1,903
35-44 years: 1,240
45-54 years: 396
55 and older: 123
Citation formats
Motivations to purchase wearable technology products Philippines 2022, by age group
According to the recent survey conducted by in the Philippines, the majority of the respondents stated that the main reason why they have purchased a smartwatch, and/or fitness or activity tracker was due to their concern with their health. Keeping up with the latest trends was the least popular motivation for purchasing such electronic devices.
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Rakuten Insight. (October 20, 2022). Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/
Rakuten Insight. "Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group." Chart. October 20, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/
Rakuten Insight. (2022). Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/
Rakuten Insight. "Factors Motivating Consumers to Buy Wearable Technology Products in The Philippines as of September 2022, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2022, /statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/
Rakuten Insight, Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/ (last visited July 27, 2026)
Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: /statistics/1052776/philippines-motivation-consumer-purchase-wearable-technology-products-by-age-group/
