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Fitbit sold about *** million units of its smart fitness devices in 2025, down from *** million units in the previous year.

Fitbit device sales: additional information

Fitbit device sales registered an impressive growth from 2010 to 2016, rising from almost ** thousand units sold to almost ** million. The company offers many different models of fitness trackers with fitness and health-related functions, such as counting steps, calories, distance, active minutes, monitoring heart rate, and sleep tracking. It also sells a Wi-Fi-connected scale. Suggested retail prices of Fitbit devices vary from ** U.S. dollars to *** U.S. dollars.

Fitbit, one of the leading companies in the wearable industry, had almost ** percent of the market share of wearable device unit shipments in the first quarter of 2015. However, after the introduction of the Apple Watch, the company lost its position and left the podium to other manufacturers, including Xiaomi and Samsung.