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Should brands engage in LGBT community support?

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Sources

Release date

July 2019

Region

Poland

Survey time period

2019

Method of interview

Online survey

Supplementary notes

* These opinions may result not only from social attitudes - 60 percent of respondents think that brands should be "neutral" or politically uninvolved.

Citation formats

Opinion on brand engagement in LGBT issues in Poland 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 14, 2019
45 percent of Polish respondents in 2019 thought that brands should not show support for the LGBT community. A significant portion was indifferent (29 percent), whereas a minority (26 percent) thought brands should engage with LGBT issues.*
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