Search engines are the most popular way for online shoppers to look for inspiration but usage differs strongly between age groups. During a February 2019 of global online shoppers it was found that ** percent of respondents aged 55 years old and above looked for online shopping inspiration on search engines while only ** percent of Gen Z shoppers used the channel to find inspiration.
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Gorilla Group. (July 25, 2019). Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/
Gorilla Group. "Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group ." Chart. July 25, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/
Gorilla Group. (2019). Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/
Gorilla Group. "Share of Online Shoppers Worldwide Who Look for Shopping Inspiration on Search Engines as of February 2019, by Age Group ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jul 2019, /statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/
Gorilla Group, Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group ÌÇÐÄÆƽâ°æ, /statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/ (last visited July 26, 2026)
Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group [Graph], Gorilla Group, July 25, 2019. [Online]. Available: /statistics/1034197/global-online-shoppers-using-search-engines-for-purchase-inspiration/
