Consumer willingness to pay social media providers a monthly fee of at least 1 U.S. dollar per month to ensure protection of personal information as of October 2018, by country
Characteristic
Percentage of respondents
UAE
61%
Brazil
47%
Mexico
46%
China
46%
Taiwan
36%
Italy
35%
Japan
32%
Hong Kong
28%
US
28%
France
23%
UK
22%
Germany
20%
Australia
19%
Canada
18%
New Zealand
18%
Netherlands
17%
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This statistic presents the share of consumers in selected countries who are willing to pay social media providers at least 1 U.S. dollar per month to ensure the protection of their personal information. During the October 2018 survey period it was found that 61 percent of consumers in the United Arab Emirates were inclined to pay such a fee in to protect their personal data, while in comparison only 18 percent of consumers in New Zealand were willing to pay.
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NortonLifeLock. (March 26, 2019). Consumer willingness to pay social media providers a monthly fee of at least 1 U.S. dollar per month to ensure protection of personal information as of October 2018, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1025549/global-willingness-to-pay-social-media-providers-for-personal-information-protection/
NortonLifeLock. "Consumer willingness to pay social media providers a monthly fee of at least 1 U.S. dollar per month to ensure protection of personal information as of October 2018, by country." Chart. March 26, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1025549/global-willingness-to-pay-social-media-providers-for-personal-information-protection/
NortonLifeLock. (2019). Consumer willingness to pay social media providers a monthly fee of at least 1 U.S. dollar per month to ensure protection of personal information as of October 2018, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1025549/global-willingness-to-pay-social-media-providers-for-personal-information-protection/
NortonLifeLock. "Consumer Willingness to Pay Social Media Providers a Monthly Fee of at Least 1 U.S. Dollar per Month to Ensure Protection of Personal Information as of October 2018, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2019, /statistics/1025549/global-willingness-to-pay-social-media-providers-for-personal-information-protection/
NortonLifeLock, Consumer willingness to pay social media providers a monthly fee of at least 1 U.S. dollar per month to ensure protection of personal information as of October 2018, by country ÌÇÐÄÆƽâ°æ, /statistics/1025549/global-willingness-to-pay-social-media-providers-for-personal-information-protection/ (last visited August 01, 2026)
Consumer willingness to pay social media providers a monthly fee of at least 1 U.S. dollar per month to ensure protection of personal information as of October 2018, by country [Graph], NortonLifeLock, March 26, 2019. [Online]. Available: /statistics/1025549/global-willingness-to-pay-social-media-providers-for-personal-information-protection/
