This statistic presents the worldwide market share held by Amazon-owned private label brands as of 2019. AmazonBasics, which offers household goods and electronics, accounted for 57.8 percent of total sales by all Amazon private label brands. Amazon Elements, the company's private label brand for vitamins and supplements, contributed 1.6 percent of the total.
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Marketplace Pulse. (June 4, 2019). Market share held by Amazon private label products worldwide as of 2019, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1019429/global-market-share-amazon-private-label-brands/
Marketplace Pulse. "Market share held by Amazon private label products worldwide as of 2019, by brand." Chart. June 4, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1019429/global-market-share-amazon-private-label-brands/
Marketplace Pulse. (2019). Market share held by Amazon private label products worldwide as of 2019, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1019429/global-market-share-amazon-private-label-brands/
Marketplace Pulse. "Market Share Held by Amazon Private Label Products Worldwide as of 2019, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jun 2019, /statistics/1019429/global-market-share-amazon-private-label-brands/
Marketplace Pulse, Market share held by Amazon private label products worldwide as of 2019, by brand ÌÇÐÄÆƽâ°æ, /statistics/1019429/global-market-share-amazon-private-label-brands/ (last visited July 24, 2026)
Market share held by Amazon private label products worldwide as of 2019, by brand [Graph], Marketplace Pulse, June 4, 2019. [Online]. Available: /statistics/1019429/global-market-share-amazon-private-label-brands/
