In 2020, there were around *** million non-paying consumers in India's media and entertainment sector. This was expected to grow to *** million free consumers by 2023. Bundled digital consumers of media were estimated to have the highest growth by 2023.
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EY, & FICCI. (March 26, 2021). Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/
EY, und FICCI. "Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions)." Chart. March 26, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/
EY, FICCI. (2021). Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/
EY, and FICCI. "Number of Non-paying Consumers in India's Media and Entertainment Sector from 2017 to 2020, with An Estimate for 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2021, /statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/
EY & FICCI, Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/ (last visited July 27, 2026)
Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph], EY, & FICCI, March 26, 2021. [Online]. Available: /statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/
