with additional qualitative and quantitative analyses across eight Indian languages
Method of interview
Online survey
Supplementary notes
Original questions: "News online is often presented in different ways. As I read through the list, please tell me which of the following ways of news presentation do you usually interact with?
How often do you typically do you (Web stories: look at visuals, a sequence or gallery of pictures about news (either on Google News or other specific new websites / apps) when reading, watching or listening to news online or on internet sources? Please select one option for each."
Citation formats
Distribution of online news engagement India 2023, by presentation type
According to a survey conducted in India in March 2023, ** percent of the respondents in the country stated that they mostly interacted with summarized versions of news content. In contrast, ** percent of the surveyed consumers in India said that they usually engaged with long-form content types. The news platform InShorts was among the leading news apps in India, popular for presenting English and Hindi news in less than ** words.
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People's Archive of Rural India. (May 3, 2023). Distribution of online news engagement in India as of March 2023, by presentation type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1406284/india-online-news-engagement-by-presentation-type/
People's Archive of Rural India. "Distribution of online news engagement in India as of March 2023, by presentation type." Chart. May 3, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1406284/india-online-news-engagement-by-presentation-type/
People's Archive of Rural India. (2023). Distribution of online news engagement in India as of March 2023, by presentation type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1406284/india-online-news-engagement-by-presentation-type/
People's Archive of Rural India. "Distribution of Online News Engagement in India as of March 2023, by Presentation Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 May 2023, /statistics/1406284/india-online-news-engagement-by-presentation-type/
People's Archive of Rural India, Distribution of online news engagement in India as of March 2023, by presentation type ÌÇÐÄÆÆ½â°æ, /statistics/1406284/india-online-news-engagement-by-presentation-type/ (last visited July 27, 2026)
Distribution of online news engagement in India as of March 2023, by presentation type [Graph], People's Archive of Rural India, May 3, 2023. [Online]. Available: /statistics/1406284/india-online-news-engagement-by-presentation-type/