Digital only users are those who consume content only on digital platforms and do not access television.
Previous reports have been accessed for historical data.
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Number of digital only content users in M&E sector India 2017-2025
In 2022, the number of digital only consumers in India's media and entertainment sector was about * users. While the number of digital only customers has developed a growing trend since 2017 and peaked to users in 2021.
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EY. (May 3, 2023). Number of digital only content customers across India from 2017 to 2022, with an estimate for 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1016619/india-digital-only-content-users-in-m-and-e-sector/
EY. "Number of digital only content customers across India from 2017 to 2022, with an estimate for 2025 (in millions)." Chart. May 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1016619/india-digital-only-content-users-in-m-and-e-sector/
EY. (2023). Number of digital only content customers across India from 2017 to 2022, with an estimate for 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1016619/india-digital-only-content-users-in-m-and-e-sector/
EY. "Number of Digital Only Content Customers across India from 2017 to 2022, with An Estimate for 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 May 2023, /statistics/1016619/india-digital-only-content-users-in-m-and-e-sector/
EY, Number of digital only content customers across India from 2017 to 2022, with an estimate for 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1016619/india-digital-only-content-users-in-m-and-e-sector/ (last visited July 18, 2026)
Number of digital only content customers across India from 2017 to 2022, with an estimate for 2025 (in millions) [Graph], EY, May 3, 2023. [Online]. Available: /statistics/1016619/india-digital-only-content-users-in-m-and-e-sector/
