There were around ** million tactical digital content users across India as of 2020, marking a big increase compared to the previous year's ** million users. The number of users for tactical digital media was estimated to go up to ** million users by 2023. Overall it was noted that these users consumed Pay TV and at least one paid OTT service in 2020.
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EY, & FICCI. (March 26, 2021). Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY, und FICCI. "Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions)." Chart. March 26, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY, FICCI. (2021). Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY, and FICCI. "Number of Tactical Digital Content Users in India's Media and Entertainment Sector from 2017 to 2020, with An Estimate for 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2021, /statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY & FICCI, Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/ (last visited July 26, 2026)
Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph], EY, & FICCI, March 26, 2021. [Online]. Available: /statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
