Gen-Z and Millennials who watch mobile video daily
Supplementary notes
- Gen Z are defined as 13-23 year olds and Millennials are defined as 24-35 year olds.
User-Generated Short Form: less than 10 minutes in length and created by people you know.
Long-Form TV: full length shows of 10 minutes or more.
Short-Form Premium Video: short shows or video of 10 minutes or less.
Citation formats
Share of Gen Z and Millennials who watch mobile video daily 2019-2020, by video form
In 2020, the vast majority of Generation Z and Millennials respondents in the United States, at ** percent, stated that they watched user-generated short-form daily. This was an increase of ** percent from the previous year, when the share was at ** percent. Long-form TV experienced the highest increase in daily users, counting ten percent of respondents in 2019 and ** percent in 2020.
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National Research Group, & Snap Inc.. (July 1, 2020). Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group, und Snap Inc.. "Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form." Chart. July 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group, Snap Inc.. (2020). Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group, and Snap Inc.. "Share of Generation Z and Millennials Who Watch Mobile Video Daily in The United States from 2019 to 2020, by Video Form." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2020, /statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group & Snap Inc., Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form ÌÇÐÄÆƽâ°æ, /statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/ (last visited August 06, 2026)
Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form [Graph], National Research Group, & Snap Inc., July 1, 2020. [Online]. Available: /statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
