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Asia was by far the leading region in the world for the natural cosmetics and beauty products industry in 2023. Specifically, approximately ** percent of the total revenue in this sector during the referenced year was generated precisely in this area. Europe, the second largest market, accounted for about ** percent of sales.

The dominance of Asian countries

But this situation is not surprising considering that of the ** countries that generate the most revenue for this industry are located precisely in this geographic area. Among all of them, however, China stands out, having established itself over time as the undisputed leader in all segments, reporting more than *** billion U.S. dollars in total in 2023 alone. Similarly, the ancient continent is one of the major exporters of many fundamental elements in the production of this cosmetics. This is the case with vegetable oils such as coconut and almond oils, where Indonesia, the Philippines, and Malaysia make a clear difference compared to the rest, encompassing about ** percent of shipments of this natural ingredient between the three.

The rise of natural cosmetics and the role of ecommerce

The growing awareness about the possible side effects of artificial ingredients used in some beauty products, as well as the widespread practice of animal testing among certain companies in the sector, has led many consumers to turn to so-called “green cosmetics.” As a result, the global market for organic and natural makeup has been significantly strengthened. Already in 2023, its size was around **** billion U.S. dollars, and it is estimated that this value will exceed **** billion U.S. dollars in just a decade; a situation in which e-commerce will undoubtedly play a key role. Indeed, more and more people are encouraged to shop online. In fact, around ** percent of the revenue generated in 2023 by this type of lipstick, eyeliners, and similar products came precisely from online sales.