Vivino: e-commerce GMV share by country 2025| ��ƽ��

E-Commerce
B2C E-Commerce

Distribution of Vivino's e-commerce gross merchandise value worldwide in 2025, by territory

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The date of release is the date of access.
Figures are estimates.

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Vivino: e-commerce GMV share globally 2025, by country

Published by ��ƽ�� Research Department, Jul 20, 2026

The United States was the biggest market for Vivino in 2025, capturing nearly **** percent of the global e-commerce GMV of the online wine marketplace. Italy and France followed in second and third place, accounting for **** percent and **** percent share, respectively, with the United Kingdom in fourth place with an *** percent share.