The shops that belong to the wine & liquor specialists group focus on the sale of wine, liquor or both. Beverage shops with a wide assortment do not belong to this peer group.
The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
Vivino.com led the ranking of the leading online stores in the wine and liquor segment in Italy in 2025, generating an estimated million U.S. dollars in e-commerce net sales that year. Tannico.it followed second, with million U.S. dollars in revenues.Â
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ECDB GmbH. (May 11, 2026). Top online stores in the wine and liquor segment in Italy in 2025, by e-commerce net sales (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1342389/top-online-stores-wine-liquor-italy-ecommercedb/
ECDB GmbH. "Top online stores in the wine and liquor segment in Italy in 2025, by e-commerce net sales (in million U.S. dollars)." Chart. May 11, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1342389/top-online-stores-wine-liquor-italy-ecommercedb/
ECDB GmbH. (2026). Top online stores in the wine and liquor segment in Italy in 2025, by e-commerce net sales (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1342389/top-online-stores-wine-liquor-italy-ecommercedb/
ECDB GmbH. "Top Online Stores in The Wine and Liquor Segment in Italy in 2025, by E-commerce Net Sales (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2026, /statistics/1342389/top-online-stores-wine-liquor-italy-ecommercedb/
ECDB GmbH, Top online stores in the wine and liquor segment in Italy in 2025, by e-commerce net sales (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1342389/top-online-stores-wine-liquor-italy-ecommercedb/ (last visited August 01, 2026)
Top online stores in the wine and liquor segment in Italy in 2025, by e-commerce net sales (in million U.S. dollars) [Graph], ECDB GmbH, May 11, 2026. [Online]. Available: /statistics/1342389/top-online-stores-wine-liquor-italy-ecommercedb/
