Majestic.co.uk was the leading online shop in the wine and liquor segment in the United Kingdom in 2025, followed in the ranking by beer52.com and brewdog.com.
Wine online
While wine e-commerce has not been widely adopted, the pandemic has challenged this status quo. Online beer, wine, and spirits in the UK recorded a whopping *** percent increase in sales in January 2021. However, by June of the following year, sales growth of alcohol e-commerce had already gone in the negative territory. Nevertheless, wine e-commerce is poised to continue growing in the future. Globally, the market is forecast to generate e-commerce revenues reaching *** billion U.S. dollars by 2029.Â
Wine in the United Kingdom
The United Kingdom ranks among the top five wine-consuming countries in the world. In 2024, nearly ** million hectoliters of wine were consumed in the UK, compared to ** million hectoliters consumed in Germany. However, due to its cold climate, the United Kingdom does not rank among the leading wine-producing countries.
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ECDB GmbH. (May 11, 2026). Top online stores in the wine and liquor segment in the United Kingdom in 2025, by GMV (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1218276/top-online-stores-wine-liquor-united-kingdom-ecommercedb/
ECDB GmbH. "Top online stores in the wine and liquor segment in the United Kingdom in 2025, by GMV (in million U.S. dollars)." Chart. May 11, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1218276/top-online-stores-wine-liquor-united-kingdom-ecommercedb/
ECDB GmbH. (2026). Top online stores in the wine and liquor segment in the United Kingdom in 2025, by GMV (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1218276/top-online-stores-wine-liquor-united-kingdom-ecommercedb/
ECDB GmbH. "Top Online Stores in The Wine and Liquor Segment in The United Kingdom in 2025, by Gmv (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2026, /statistics/1218276/top-online-stores-wine-liquor-united-kingdom-ecommercedb/
ECDB GmbH, Top online stores in the wine and liquor segment in the United Kingdom in 2025, by GMV (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1218276/top-online-stores-wine-liquor-united-kingdom-ecommercedb/ (last visited August 01, 2026)
Top online stores in the wine and liquor segment in the United Kingdom in 2025, by GMV (in million U.S. dollars) [Graph], ECDB GmbH, May 11, 2026. [Online]. Available: /statistics/1218276/top-online-stores-wine-liquor-united-kingdom-ecommercedb/
