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Top online stores in the wine & liquor segment in Australia in 2024, by GMV

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The shops that belong to the Wine & Liquor Specialists group focus on the sale of wine, liquor, or both. Beverage shops with a wide assortment do not belong to this peer group.

The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, as well as online stores dedicated to B2B markets and sales between private persons (C2C). Market volume, market growth, and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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Top wine & liquor online stores in Australia 2024

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