The shops that belong to the Wine & Liquor Specialists group focus on the sale of wine, liquor, or both. Beverage shops with a wide assortment do not belong to this peer group.
The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, as well as online stores dedicated to B2B markets and sales between private persons (C2C). Market volume, market growth, and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
In 2024, woolworths.com.au was the online shop with the highest e-commerce net sales in the e-commerce market in Australia, with estimated online sales reaching *** million U.S. dollars, followed by coles.com.au with almost million dollars.
For an extended ranking or rankings in other product categories, please visit .
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ECDB GmbH. (July 31, 2025). Top online stores in the wine & liquor segment in Australia in 2024, by GMV (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /forecasts/1344103/top-online-stores-wine-liquor-australia-ecommercedb/
ECDB GmbH. "Top online stores in the wine & liquor segment in Australia in 2024, by GMV (in million U.S. dollars)." Chart. July 31, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /forecasts/1344103/top-online-stores-wine-liquor-australia-ecommercedb/
ECDB GmbH. (2025). Top online stores in the wine & liquor segment in Australia in 2024, by GMV (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /forecasts/1344103/top-online-stores-wine-liquor-australia-ecommercedb/
ECDB GmbH. "Top Online Stores in The Wine & Liquor Segment in Australia in 2024, by Gmv (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Jul 2025, /forecasts/1344103/top-online-stores-wine-liquor-australia-ecommercedb/
ECDB GmbH, Top online stores in the wine & liquor segment in Australia in 2024, by GMV (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /forecasts/1344103/top-online-stores-wine-liquor-australia-ecommercedb/ (last visited July 30, 2026)
Top online stores in the wine & liquor segment in Australia in 2024, by GMV (in million U.S. dollars) [Graph], ECDB GmbH, July 31, 2025. [Online]. Available: /forecasts/1344103/top-online-stores-wine-liquor-australia-ecommercedb/