This question was phrased by the source as follows: "When it comes to fashion online shops, which of the following brands have you used in the past 12 months?"
Multiple answers were possible.
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Usage of apparel online shops in the U.S. 2025, by brand
* was the most-used online fashion store in the United States in 2025. ***percent of surveyed respondents said that they have bought an * product online in the past 12 months. ** came in second in the ranking of most-used online fashion shops.
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ÌÇÐÄÆƽâ°æ. (January 16, 2026). Online fashion shops usage in the United States in 2025, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /forecasts/1430196/fashion-shops-usage-us/
ÌÇÐÄÆƽâ°æ. "Online fashion shops usage in the United States in 2025, by brand." Chart. January 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /forecasts/1430196/fashion-shops-usage-us/
ÌÇÐÄÆƽâ°æ. (2026). Online fashion shops usage in the United States in 2025, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /forecasts/1430196/fashion-shops-usage-us/
ÌÇÐÄÆƽâ°æ. "Online Fashion Shops Usage in The United States in 2025, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2026, /forecasts/1430196/fashion-shops-usage-us/
ÌÇÐÄÆƽâ°æ, Online fashion shops usage in the United States in 2025, by brand ÌÇÐÄÆƽâ°æ, /forecasts/1430196/fashion-shops-usage-us/ (last visited July 15, 2026)
Online fashion shops usage in the United States in 2025, by brand [Graph], ÌÇÐÄÆƽâ°æ, January 16, 2026. [Online]. Available: /forecasts/1430196/fashion-shops-usage-us/
