Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included. Further information on methodology can be found
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Digital Market Outlook: users of video-on-demand in the UK 2021, by gender
Concerning the two selected segments, the segment male has the largest population by gender with percent. Contrastingly, female is ranked last, with percent. Their difference, compared to male, lies at **** percentage points.
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ÌÇÐÄÆƽâ°æ. (December 9, 2024). Share of video-on-demand users in the United Kingdom (UK) in 2021, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/
ÌÇÐÄÆƽâ°æ. "Share of video-on-demand users in the United Kingdom (UK) in 2021, by gender." Chart. December 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/
ÌÇÐÄÆƽâ°æ. (2024). Share of video-on-demand users in the United Kingdom (UK) in 2021, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/
ÌÇÐÄÆƽâ°æ. "Share of Video-on-demand Users in The United Kingdom (Uk) in 2021, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2024, /statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/
ÌÇÐÄÆƽâ°æ, Share of video-on-demand users in the United Kingdom (UK) in 2021, by gender ÌÇÐÄÆƽâ°æ, /statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/ (last visited July 28, 2026)
Share of video-on-demand users in the United Kingdom (UK) in 2021, by gender [Graph], ÌÇÐÄÆƽâ°æ, December 9, 2024. [Online]. Available: /statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/
