Portugal: criteria for apparel purchasing 2024| ��ƽ��

Consumer Goods & FMCG
Apparel & Shoes

Most relevant criteria when purchasing apparel in Portugal in 2024

Characteristic	Share of respondents
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Number of respondents

2,094 respondents

Age group

18-64 years

Special properties

Residential online population

Citation formats

Most relevant criteria when purchasing apparel in Portugal 2024

Published by

Bruna Rocco,

Jun 3, 2025

In 2024, ** percent of Portuguese respondents stated that, when purchasing apparel, they favored comfort above all criteria. The good quality of textiles was relevant for ** percent of respondents. Durability mattered for ** percent of consumers, while low prices were an important factor for over ** percent of people.

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Bruna Rocco

Research Expert E-commerce

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