Number of users of e-commerce Philippines 2030| ��ƽ��

Number of users of e-commerce in the Philippines from 2017 to 2030 (in millions)

Characteristic	Number of users of e-commerce in million users
2030	27.65
2029	27.12
2028	26.35
2027	25.47
2026	24.5
2025	24.09
2024	22.16
2023	20.54
2022	17.87
2021	15.3
2020	12.44
2019	10.11
2018	8.69
2017	7.32

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Release date

January 2026

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Region

Philippines

Survey time period

2017 to 2030

Supplementary notes

Data were modeled for: 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, and 2030.

Citation formats

The number of users in the e-commerce market in the Philippines was modeled to stand at 24.09 million users in 2025. Following a continuous upward trend, the number of users has risen by 16.77 million users since 2017. Between 2025 and 2030, the number of users will rise by 3.56 million users, continuing its consistent upward trajectory.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ��ƽ�� page on eCommerce.