Hotel market sales distribution Europe 2030| ��ƽ��

Sales distribution of the hotel market in Europe from 2018 to 2025, with a forecast until 2030, by channel

Characteristic	Online	Offline
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Supplementary notes

Data provided by ��ƽ�� Market ��ƽ�� are estimates.

Definition:

The Hotels market includes hotels and professionally-run guest houses. These accommodations can be booked directly via the providers website, through a tour operator, a travel agency, an online travel agency (OTA), or by telephone.

Additional Information:

The main performance indicators of the Hotels market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year. Well-known providers are Hotels.com, trivago, and Booking.com.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

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Citation formats

Over the forecast period until 2030, the revenue share is forecast to exhibit fluctuations among the two segments. Only in the segment Online, a significant increase can be observed over the forecast period. In this segment, the online revenue share exhibits a difference of percent between 2018 and 2030.

The ��ƽ�� Market ��ƽ�� cover a broad range of additional markets.