BIONADE brand profile Germany 2022| ��ƽ��

BIONADE brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,163 respondents

Age group

18-64 years

Special properties

respondents who drink soft drinks

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to soft drinks, which of the following brands do you like?
Brand usage: When it comes to soft drinks, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to soft drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of BIONADE in Germany?
When it comes to soft drink drinkers, brand awareness of BIONADE is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is BIONADE in Germany?
In total, **% of German soft drink drinkers say they like BIONADE. However, in actuality, among the **% of German respondents who know BIONADE, **% of people like the brand.

What is the usage share of BIONADE in Germany?
All in all, **% of soft drink drinkers in Germany use BIONADE. That means, of the **% who know the brand, **% use them.

How loyal are the drinkers of BIONADE?
Around **% of soft drink drinkers in Germany say they are likely to use BIONADE again. Set in relation to the **% usage share of the brand, this means that **% of their drinkers show loyalty to the brand.

What's the buzz around BIONADE in Germany?
In October 2022, about **% of German soft drink drinkers had heard about BIONADE in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around BIONADE in Germany.

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