Irn-Bru brand profile UK 2022| ��ƽ��

Irn-Bru brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the UK in 2022

Characteristic	Share of respondents
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Number of respondents

1,194 respondents

Age group

18-64 years

Special properties

respondents who drink soft drinks

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to soft drinks, which of the following brands do you like?
Brand usage: When it comes to soft drinks, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to soft drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Irn-Bru in the UK?
When it comes to soft drink drinkers, brand awareness of Irn-Bru is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Irn-Bru in the UK?
In total, *** of UK soft drink drinkers say they like Irn-Bru. However, in actuality, among the *** of UK respondents who know Irn-Bru, *** of people like the brand.

What is the usage share of Irn-Bru in the UK?
All in all, *** of soft drink drinkers in the UK use Irn-Bru. That means, of the *** who know the brand, *** use them.

How loyal are the drinkers of Irn-Bru?
Around *** of soft drink drinkers in the UK say they are likely to use Irn-Bru again. Set in relation to the *** usage share of the brand, this means that *** of their drinkers show loyalty to the brand.

What's the buzz around Irn-Bru in the UK?
In October 2022, about *** of UK soft drink drinkers had heard about Irn-Bru in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Irn-Bru in the UK.

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