Dr Pepper brand profile UK 2022| ��ƽ��

Dr Pepper brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the UK in 2022

Characteristic	Share of respondents
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Number of respondents

1,194 respondents

Age group

18-64 years

Special properties

respondents who drink soft drinks

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to soft drinks, which of the following brands do you like?
Brand usage: When it comes to soft drinks, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to soft drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Dr Pepper in the UK?
When it comes to soft drink drinkers, brand awareness of Dr Pepper is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Dr Pepper in the UK?
In total, **% of UK soft drink drinkers say they like Dr Pepper. However, in actuality, among the **% of UK respondents who know Dr Pepper, **% of people like the brand.

What is the usage share of Dr Pepper in the UK?
All in all, **% of soft drink drinkers in the UK use Dr Pepper. That means, of the **% who know the brand, **% use them.

How loyal are the drinkers of Dr Pepper?
Around **% of soft drink drinkers in the UK say they are likely to use Dr Pepper again. Set in relation to the **% usage share of the brand, this means that **% of their drinkers show loyalty to the brand.

What's the buzz around Dr Pepper in the UK?
In October 2022, about **% of UK soft drink drinkers had heard about Dr Pepper in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Dr Pepper in the UK.

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