Aperol brand profile Germany 2022| ��ƽ��

Aperol brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

944 respondents

Age group

18-64 years

Special properties

respondents who drink spirits

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to spirits, which of the following brands do you like?
Brand usage: When it comes to spirits, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to spirits, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Aperol in Germany?
When it comes to spirits drinkers, brand awareness of Aperol is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Aperol in Germany?
In total, *** of German spirits drinkers say they like Aperol. However, in actuality, among the *** of German respondents who know Aperol, *** of people like the brand.

What is the usage share of Aperol in Germany?
All in all, *** of spirits drinkers in Germany use Aperol. That means, of the *** who know the brand, *** use them.

How loyal are the drinkers of Aperol?
Around *** of spirits drinkers in Germany say they are likely to use Aperol again. Set in relation to the *** usage share of the brand, this means that *** of their drinkers show loyalty to the brand.

What's the buzz around Aperol in Germany?
In **, about *** of German spirits drinkers had heard about Aperol in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around Aperol in Germany.

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