Gustavo Gusto brand profile Germany 2022| ��ƽ��

Gustavo Gusto brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,125 respondents

Age group

18-64 years

Special properties

respondents who eat frozen pizza

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to frozen pizza, which of the following brands do you like?
Brand usage: When it comes to frozen pizza, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to frozen pizza, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Gustavo Gusto in Germany?
When it comes to frozen pizza eaters, brand awareness of Gustavo Gusto is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Gustavo Gusto in Germany?
In total, *** of German frozen pizza eaters say they like Gustavo Gusto. However, in actuality, among the *** of German respondents who know Gustavo Gusto, *** of people like the brand.

What is the usage share of Gustavo Gusto in Germany?
All in all, *** of frozen pizza eaters in Germany use Gustavo Gusto. That means, of the *** who know the brand, *** use them.

How loyal are the customers of Gustavo Gusto?
Around *** of frozen pizza eaters in Germany say they are likely to use Gustavo Gusto again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Gustavo Gusto in Germany?
In October 2022, about ** of German frozen pizza eaters had heard about Gustavo Gusto in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Gustavo Gusto in Germany.

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